Master My Projects is one of the leading digital marketing brands Company in Sydney that focuses on digital marketing as one of the tools in creating an influence over the customers and clients.

Master My Projects Pvt Ltd., a leading digital marketing service provider company based in Sydney has a deep insight experience in digital marketing handling national, regional, local and international clients from various culture.

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.

Email Marketing

Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story.

Master My Projects is a trusted and fronting e-mail marketing company in Sydney that many businesses seek help from when they need to send email campaigns, mass emails, bulk emails, newsletters, etc.

Email has been around for more than two decades, and it’s not going anywhere anytime soon. It’s still the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers are very attached to their emails. Just ask yourself how many times you have checked your email in the past hour.

But great marketers know that not just any email will do. Successful email campaigns must be engaging, relevant, informative, and entertaining. To succeed, your marketing emails should satisfy these five core attributes:

• Trustworthy
• Relevant
• Conversational
• Be coordinated across channels
• Strategic

Internet marketing

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers, and magazines.

Master My Projects is a trustworthy Internet marketing company in Sydney providing web-based email marketing service and email marketing solutions.

Specialized Areas of Internet Marketing

Internet marketing can also be broken down into more specialized areas such as Web marketing, Email Marketing, and social media marketing:

Web Marketing

Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).

Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers.

Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube, and Digg. Search engine optimization (SEO) involves the optimization of landing pages within your website to increase the number of visitors.

SEO

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What goes into SEO?

To understand what SEO really means, let's break that sentence down and look at the parts:

Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in products that you offer.

The quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.

As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behaviour, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic. By May 2015, the mobile search had surpassed desktop search.

Website Evaluation

Your website is your company’s face to the world and the entry point for prospective as well as existing clients. Time to time evaluation of your website is as important as your annual health check-up. The website evaluation is the process of collecting, analysing, and evaluating data that tell you how well your website is meeting its objectives, so you can make improvements. It’s not a one-time exercise; it's an ongoing process that requires an overall strategy to determine what, when, and how you'll evaluate your website.

There are many approaches to website evaluation, and they can seem daunting, especially if you are not an accessibility professional. Thankfully, there are some excellent tools that can assist you in your evaluation process, but such tools are only useful as a step in the evaluation process. This page will cover some key principles to keep in mind as you perform your accessibility evaluations.

Beyond Conformance

A common mistake in accessibility evaluation is to consider conformance to accessibility laws and guidelines as the end goal. In reality, it is entirely possible to create a web page that is 100% conformant but is unusable by disabled audiences. In the end, what is most important is functional accessibility, or how usable a page is by diverse groups of users. It is far more useful to consider accessibility guidelines and standards in that context.

To help keep the goal of functional accessibility in mind, consider the following from a user's perspective as you perform your evaluations:

Purpose? - Is this the page I'm looking for? Can I easily determine what the page is for? Structure? - What is the page layout? Can I find where everything is on the page and how it all fits together?

Interaction? - Can I do what I came to do (e.g. successfully fill out a form or watch a video)?

Navigation? - Can I get to everything on the page? Where can I go from here? Can I get back here if I need to?

Keeping these four principle areas in mind will help you glean the purpose of a given accessibility requirement and will ensure that pages that pass your evaluations are usable by diverse user groups.

Skills For Effective Evaluation

Accessibility evaluation is somewhat subjective, with a multitude of diverse requirements that can sometimes seem at odds. Evaluation is iterative by nature, with no single, comprehensive step. In order to perform effective evaluations, it is best if you have a working knowledge in the following areas:

Web Content Accessibility Guidelines (WCAG) - In order to know when something is non-compliant with accessibility regulations, you have to have at least a passing knowledge of what those regulations are, how to pass them and how to fail them. With somewhere around 400 pages of supporting documentation, understanding WCAG 2.0 is not a simple matter but neither is it impossible. Start with the four principles and then work through the Success Criteria. This will give you a context for understanding the finer points as you work to master WCAG 2.0.

HTML - Be aware of current, standards-based coding practices and have a working knowledge of how to use structural markup, headings, etc., and semantic markup, such as form labels and lists. CSS - Have a working understanding of CSS. Know how to use pseudo-selectors, such as hover and: focus. Be familiar with how CSS positioning and display attributes interact with HTML source order.

JavaScript - Basic understanding of the browser event model (i.e. click, focus, key down, etc.) and how scripts can manipulate the CSS and HTML of a page is necessary for evaluating more dynamic web pages.

Evaluation Tools - Have a working knowledge of at least one evaluation tool, such as FAE or WAVE. Know how to interpret their results meaningfully.

W3C Validator - Standards-based coding practices are essential for ensuring the robustness and compatibility of web code. Know how to use the W3C validators and interpret their results.

Firebug - Firebug for FireFox is very examining the source code of a web page. There are other, similar tools, but Firebug seems to be best at showing how scripts interact with the page source.